Chrome checks every website you visit against a list of malicious websites that it periodically downloads from Safe Browsing. Google Chrome already blocks malware, fraud, phishing, pop-up/under/-redirects, and other unwanted behavior through their Google Safe Browsing service. The standards are created by the Coalition for Better Ads, which includes advertisement industry organizations and companies like Microsoft and Google. The standards ban ad formats like auto-playing video ads, large ads that stick to the screen when you scroll, and interstitial ads.

The Better Ads Standards are a set of rules, one set for desktop and one for mobile, that define unacceptably intrusive, distracting, and annoying advertisement formats. Google admits that they’re taking action against the types of web advertisements that annoy people the most in an order to halt the rise in ad-blockers that block all forms of advertisements on all websites. Google have announced that their Google Chrome web browser will block every ad on websites that aren’t compliant with the Better Ads Standards by default. Any changes it implement immediately changes how the web operates and how websites an monetize. I took a look at Chromium source-code to find out a bit more about how this new ad-blocker will work.Īt the end of 2017, Google Chrome had nearly 55 % of the web browser market share across all devices worldwide, according to StatCounter.

Google Chrome will begin blocking ads on some websites by default on 15th February 2018.

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